The program also includes an internship and a final dissertation. It offers a unique and challenging experience while increasing the long-term career opportunities and personal development of students.Apply now More information
Follow MBA French Marketing Excellence at Bac+5 level delivering an international and high level education.
If you wish to join the MBA French Marketing Excellence, you must complete your file on our online application website.
When you register, you will be asked for the following:
Module focus on Luxury/fashion/cosmetics (Inc. fine fragrances) industries, strategies and tactics (product, pricing, distribution & communication.
This module will teach you how to effectively market to Millennials. It will also help explain some of the modern myths surrounding the Millennial generation and what they really want in a producer-consumer relationship.
In this module, the area of intercultural marketing management is divided into a few central concepts that are discussed from the prism of theory and practice.
Sustainable Performance and Intercultural Consulting (SPIC) builds a holistic view of the student towards the workflows in an enterprise and provides deeper insights into the functioning mechanism to enable effective decision-making and implementation.
In the current context of rapid internationalization, it is imperative for leaders and managers to master cross-cultural knowledge and competences in order to create a strategy that integrates both local and global viewpoints
Within the business world, performance metrics are traditionally used to measure companies’ health and anticipate their future growth. These metrics of performance have been evolving with time. Earlier, it was financial health that decided the performance of an enterprise. Now, it includes the three Ps – People, Planet and Profit (Triple Bottom Line).
Business research does not exist in a vaccum. It is influenced and shaped by the businesses and organizations that form close part of its environment. This course provides an opportunity to apply knowledge that is relevant to the fundamental territories of management. Its integrative nature reinforces learning interest while at the same time contributing to the emergence of the decision-making theme.
This course builds upon the lessons learned in prior courses and provides deeper insights on two interrelated issues: performance management and research methodology.
Based on the advanced statistical methods used for business decision making, this course will give you the opportunity to understand the techniques applied in different management disciplines, in particular financial accounting, management accounting, finance, marketing and operations managementwith practical hands on experience at analyzing data using IBM SPSS Package.
This course is the final summary the whole SPIC program culminating into a ‘capstone project’. The students are expected to apply the knowledge gained throughout various courses and present a write-up/ paper.
Chair, Department of Business,
Winter Park, FLORIDA, USA
Our graduates are able to solve complex problems, to think in a context of circular economy, to anticipate changes, to initiate and accompany the transformation of organizations by acting with a global and responsible mindset.Contact us
Created in 1969, Grande Ecole of Independent Management, member of the Conférence des Grandes Ecoles. The ESC Pau BS MBAs deliver a Bac+5 level diploma providing international and high level education.Contact us
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The ESC Pau Business School's For Tomorrowers® model and the resulting pedagogy have been designed based on the following observation: our worlds are impacted by multiple disruptions (industrial, scientific, economic, space and time) and ecological requirements must be at the heart of our responses. The mission of ESC Pau Business School is therefore to train individuals with a positive impact on business, organizations and territories through the principles and values of the circular economy and a disruptive pedagogy strongly oriented towards action.contact us